Search Engine Optimisation

Search Engine Optimisation Glossary

Search Engines

• AJ: Ask Jeeves
  
  
• AOL: America Online
  
  
• ATW: AlltheWeb
  
  
• AV: AltaVista
  
  
• DMOZ: Directory MOZilla (ODP: Open Directory Project)
  
  
• DP: DogPile Meta Search Engine
  
  
• Google: Most popular Search Engine
  
  
• HB: HotBot
  
  
• INK: Inktomi
  
  
• LS: Looksmart Directory (ZEAL)
  
  
• MSN: Microsoft Network
  
  
• NMSN: Nine Microsoft Network (Popular in Australia)
  
  

SEO TERMS

• Algorithm: The sum of all factors that determine how a web page will rank in the search results pages of a search engine.
  
  
• Alt tag: A tag that provides alternative text for the visually impaired.
  
  
• Anchor Text: Also known as Link Text, the text of a link or hyperlink.
  
  
• Cloaking: (Bait-and-Switch) The provision of one page for a search engine or directory and a different page for other user agents at the same URL.
  
  
• Crawler: (Spider) The part of a search engine which surfs the web.
  
  
• Doorway Page: A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
  
  
• FFA: Free For All (FFA Links Pages)
  
  
• Hidden Text: Text on a web page which is visible to search engine spiders but not visible to human visitors.
  
  
• KEI: Keyword Effectiveness Index
  
  
• Meta Search Engine: A server that passes queries on to many search engines and directories, then summarises the results. Ask Jeeves, Dogpile, Metacrawler, Metafind and Metasearch are meta search engines.
  
  
• PPC: Pay Per Click
  
  
• SE: Search Engine
  
  
• SEO: Search Engine Optimisation (American Spelling: Optimization)
  
  
• SEP: Search Engine Placement
  
  
• SERPs: Search Engine Rank Positions
  
  
• SPAM: Unsolicited Commercial Email
  
  
• SPAMDEXING: The alteration or creation of a document with intent to deceive an electronic catalogue or filing system. Any technique that increases the potential positioning of a site at the expense of the quality of the search engine's database is regarded as spamdexing, also referred to as spamming or spoofing.
  
  
• TOS: Terms Of Service
  
  
• W3C: World Wide Web Consortium (Web Standards Organisation)
  
  
• WAI: Web Accessibility Initiative
  
  

MARKETING TERMS

• B2B: Business to Business
  
  
• B2C: Business to Consumer
  
  
• B2E: Business to Employee
  
  
• CPC: Cost Per Click
  
  
• CPM: Cost Per 1000 iMpressions
  
  
• MLM: Multi Level Marketing
  
  
• ROI: Return On Investment