Search Engine Optimisation Glossary
Search Engines
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AJ: Ask Jeeves
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AOL: America Online
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ATW: AlltheWeb
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AV: AltaVista
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DMOZ: Directory MOZilla (ODP: Open Directory Project)
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DP: DogPile Meta Search Engine
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Google: Most popular Search Engine
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HB: HotBot
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INK: Inktomi
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LS: Looksmart Directory (ZEAL)
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MSN: Microsoft Network
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NMSN: Nine Microsoft Network (Popular in Australia)
SEO TERMS
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Algorithm: The sum of all factors that determine how a web page
will rank in the search results pages of a search engine.
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Alt tag: A tag that provides alternative text for the visually impaired.
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Anchor Text: Also known as Link Text, the text of a link or hyperlink.
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Cloaking: (Bait-and-Switch) The provision of one page for a search engine or directory and a different page for other user agents at the same URL.
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Crawler: (Spider) The part of a search engine which surfs the web.
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Doorway Page: A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
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FFA: Free For All (FFA Links Pages)
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Hidden Text: Text on a web page which is visible to search engine spiders but not visible to human visitors.
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KEI: Keyword Effectiveness Index
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Meta Search Engine: A server that passes queries on to many search engines
and directories, then summarises the results. Ask Jeeves, Dogpile, Metacrawler,
Metafind and Metasearch are meta search engines.
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PPC: Pay Per Click
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SE: Search Engine
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SEO: Search Engine Optimisation (American Spelling: Optimization)
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SEP: Search Engine Placement
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SERPs: Search Engine Rank Positions
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SPAM: Unsolicited Commercial Email
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SPAMDEXING: The alteration or creation of a document with intent
to deceive an electronic catalogue or filing system. Any
technique that increases the potential positioning of a
site at the expense of the quality of the search engine's
database is regarded as spamdexing, also referred to as
spamming or spoofing.
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TOS: Terms Of Service
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W3C: World Wide Web Consortium (Web Standards Organisation)
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WAI: Web Accessibility Initiative
MARKETING TERMS
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B2B: Business to Business
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B2C: Business to Consumer
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B2E: Business to Employee
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CPC: Cost Per Click
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CPM: Cost Per 1000 iMpressions
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MLM: Multi Level Marketing
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ROI: Return On Investment